We had to design an ad campaign for the Triumph bra company encouraging women to have regular bra fittings to ensure they are experiencing the best support and comfort from their bar.
It can be an embarrassing topic for some ladies so the design had to have a pretty, lighthearted joke, alongside the message.
There are a variety of shapes and sizes in women in all areas, including the breast department! I began to research the pet names for breasts... Tits and Boobies (also a bird) were the popular pet names of choice so decided to follow the path of the Tits!!
There are a wide variety of Tit species. This mirrors the variety of shapes and sizes in women's breasts. The final image had to be pretty and fun but not too obvious.